At ValiantLane we provide new and experienced entrepreneurs with help in the areas of branding and marketing, technical and professional writing support, and workforce development and management. Valerie A. Lane, Founder and President, is a former consulting scientist for a variety of STEAM industries. She is a thinking partner and coach for entrepreneurs, as they start up or plan exit strategies and succession. With a background of more than 25 years combined business and technical experience, including entrepreneurship, Valerie offers a comprehensive perspective through which she understands and anticipates an entrepreneur’s business experience and needs.
Branding and Marketing
- Brand creation
- Website content, design, build
- Social media content and design
- Business card design
- Presentation templates and content
- Brochure content and design
- Email marketing
Professional & Technical Writing
- Articles
- Blog posts
- Reports
- Content review and editing
- Research for technical and professional content
- APA, MLS, Chicago Styles
- Reference and citation management
Workforce Management
- Strategic hiring, engagement and retention of STEM and STEM-related workers
- Resume and CV Reviews for potential new hires
- Pre-screening of applicant qualifications, confirmation of work history, education, and references
- Informational interviews with prospective employees
- Accelerated integration of new employees into organization’s mission and multi-generational culture
- Employee ownership of career development and management
- Succession plans and exit strategies
- Wellness and lifestyle management